Privacy Policy

What information we collect

We collect only the information needed for each use of the site:

• When placing an order: Email address, the orderer’s name, child’s name (optional), child’s photo (to create the personalized illustration), descriptive details such as eye and hair color, a dedication text (if chosen), and for orders with physical shipping also a shipping address and phone number.
• When verifying your phone number before payment: When verification by SMS code is required, we store the phone number, the IP address the request came from and the time of verification, solely to prevent abuse. This data is automatically deleted 30 days after the verification attempt. The code itself is not stored. The phone number you gave as part of the order is kept with the order details, separately from the verification data.
• When contacting us from the order form: If you asked us to contact you on WhatsApp (for example for an order for several children), we store the name and contact details you gave, in order to get back to you.
• On the game page: An anonymous record of a sticker scan, and the text you chose to send to Bina together with her reply, without a name or identifier. Full details in the section "The game page and QR stickers" below.
• In the area for professionals (learning support): An email address for logging in to the account we open for you, and the access permission details. The password is stored by the login provider (Supabase) in hashed form, and is not visible to us.
• In the "Bina searches" game and the treasure map: No identifying details. Your progress in the game (which places you already played, and the day you started) is stored only on your device, in the browser’s local storage, and is not sent to us. You can delete it by clearing the site data in your browser. The map is drawn from data that is already part of the site, and does not contact an external map service. In the treasure hunt in the old Moshava you photograph each place you reach: the photo is not sent to us and is not uploaded anywhere, and a small copy is kept only on your device, for the album at the end of the hunt, until you delete it with the button on the page. To confirm that you reached the place, the browser asks for permission to see the device’s location. The location is checked inside the browser against the place, and is not sent to us or stored.
• When reading aloud: The text being read is fixed text from the site. To create the voice, our server sends it to Google Gemini and keeps the audio file to reuse it. When a voice is created for a text for the first time, we also record the IP address the request came from, only to prevent abuse, and the record is deleted automatically after two days. If the service is unavailable, reading switches to the device’s built-in voice.
• On every visit to the site: Only if you approved analytics or marketing cookies, information about how the site is used. Details in the cookies section below.

Why we collect this information

• To produce the personal illustration and the card file, or the physical shipment you ordered.
• To contact you about your order status, send the PDF file or shipping updates, and reply to your inquiries.
• To give Bina’s reply on the game page, and to improve the game and the site based on anonymous answers and usage measurement you approved.
• To prevent fraud and abuse, for example by verifying the phone number before payment.
• To give access to the area for professionals to those who were granted permission.
• To comply with legal obligations and handle inquiries or complaints.
• If you separately approved it on the order form, to send updates and marketing content.

Using the illustrated character for promotion and marketing

This is a separate, optional approval, not part of the general privacy policy, and not a condition for placing an order. Only if you checked a dedicated checkbox on the order form do we use the illustrated character (the "cartoon") created for your child, not the original photo you uploaded, in the game’s promotional and marketing materials, including on social media and the website. You can withdraw this consent at any time by contacting us using the details at the bottom of this page.

The "go on a hunt" feature (BETA)

On some of the ideas pages we offer an experimental feature called "You can also go on a hunt", marked on the site as BETA and currently available for only some of the principles. The feature invites you to use the device’s camera to photograph real objects in your surroundings, as part of an educational game, and shows a separate consent screen before turning on the camera. Photos taken in this feature are not stored on our server and are not uploaded anywhere; they remain only in the browser’s temporary memory for the duration of the activity and are automatically deleted when the activity ends or the page is closed. We do not run automatic image recognition or AI on these photos, and we do not request microphone access. Reading texts aloud, when selected, works as described in the section "What information we collect" above. The feature also takes part in the anonymous usage measurement described in the cookies section below, subject to consent to analytics cookies, without collecting any identifying details.

The game page and QR stickers

• Stickers with a QR code are placed in various locations around the city, leading to a short game page on the site. The game requires no registration or personal details, and is meant to be played by a child together with a parent.
• When a sticker is scanned, we record that a scan took place and which sticker it came from (by the location where it was placed), so we know which locations work. This record does not include a cookie, a device identifier or an IP address. Other actions on the page (starting the game, finishing, going to the order page or sharing) are measured only subject to consent to analytics cookies, as described in the cookies section below.
• In the mission you can tell Bina, in writing or out loud, what you found. The text is sent to our server and to Google Gemini to create Bina’s reply. Before sending, we automatically remove phone numbers and email addresses from the text. The text and Bina’s reply are stored by us without a name, IP address or device identifier, and are used to improve the game, and also to show selected answers as examples within the game, without any identifying detail. Please do not write or say names, addresses or other personal details.
• Because answers are not linked to anyone’s identity, we cannot locate a specific user’s answer on our own. If you would like us to delete an answer you sent, contact us with its content and approximate time of sending, and we will delete it.
• Saying the answer out loud: microphone access is requested by the browser only after you press the "Say it out loud" button. Speech is turned into text by the browser’s own speech-recognition service (for example Google in Chrome or Apple in Safari), subject to that service’s terms. The voice recording does not reach us; we receive only the resulting text, and only if you chose to send it to Bina.
• The sticker hunt: to know which stickers you have already scanned, we store a cookie on your device with the numbers of the scanned cards and the time each was scanned (and, if you received a discount code, the code and its expiry date), for up to 90 days. The cookie contains no identifying details and is needed only for the hunt to work. When all 7 stickers have been scanned, a personal single-use discount code is created and stored by us, unconnected to your identity.
• Reading aloud works as described in the section "What information we collect" above.
• Sending a photo: if you choose to send us a photo of what you found, it is sent through the WhatsApp app to our business number, not through the site, and is not passed to any AI. We use the photo only to reply to you. We recommend photographing only the object, without the child and without background from your home.

Who the information is shared with

We use external service providers to run the site and process orders, and share with them only the information needed for their role:

• Supabase, Storage of order details and the database, including answers sent to Bina on the game page.
• Google Gemini, Processing the child’s photo to create the personal illustration, creating Bina’s reply to text sent on the game page, and creating the voice when site text is read aloud.
• SUMIT, Processing payment for the order.
• Google Fonts, Loading the site’s font. As with any file loaded from the web, your browser sends your IP address to Google.

We do not sell your information to third parties, and don’t use it for any purpose unrelated to your order or the consent you gave. Order details that include physical shipping (name, address, phone, dedication) are also available in our internal order-management system, used solely to coordinate the actual printing and shipping. Access to it is protected by personal login and limited to the team handling orders.

Cookies

We distinguish between three categories of cookies, in accordance with Amendment 13 to the Privacy Protection Law:

• Necessary, Required for the site to run properly and securely. These are always active and cannot be turned off.
• Analytics, Help us understand how visitors use the site, so we can improve it (Google Analytics, Vercel Analytics, and our own internal measurement for tracking the order process). Only load after explicit consent.
• Marketing & Advertising, Enable targeted advertising on social media (Meta Pixel for Facebook/Instagram), and share information about your visit to the site with Meta for that purpose. Only load after explicit consent.

The first time you enter the site, a banner is shown that lets you accept all, reject all, or choose exactly which categories to allow, with equal visual weight given to the accept and reject buttons. You can change your choice at any time via the button below:

Information security

We take reasonable, accepted measures to protect the information we collect from unauthorized access or use, including restricting access to the information solely for processing and fulfilling your order.

Your rights

Under the law, you may request to review the information collected about you, correct it, delete it, or withdraw, at any time, consent you gave to receive marketing communications, by contacting us using the details below.

Contact us