Turn a boring moment
into a thinking adventure
Based on TRIZ, the engineering way of thinking that teaches kids to solve any problem like engineers and manage money like grown-ups. 40 principles, in a bilingual card deck, personalized for boys and girls.
When a mom decided not to wait for the school system
Let’s be honest: most kids today learn in schools that aren’t built for the fast-moving reality of the 21st century, and don’t do enough to nurture each child’s creative thinking and individual strengths.
"As a mom to a 5-year-old, I decided that if the system couldn’t give him the tools, I would. I built this game especially for him, in his image."
What started as a personal wish to give my son the best grew into something bigger: leading real educational change from an early age.
Why a beaver, and why call her Bina?
Beavers are nature’s engineers. With no blueprint and no 3D model, they dam an entire river, build a home that withstands floods, and solve every obstacle the water throws at them. That’s exactly the kind of thinking we wanted kids to adopt: instead of waiting for a ready-made solution, start building one yourself.
"In Hebrew, ‘Boneh’ (builder) and ‘Bina’ (wisdom) differ by a single letter. We chose this name because it’s exactly what she does on every card: think first, then build."
We didn’t invent the method, we translated it for kids. TRIZ is a scientific problem-solving methodology taught at elite institutions worldwide (like MIT, Stanford, and Ben-Gurion University) and applied by leading tech companies. We took the advanced thinking tools used by engineers and inventors, and turned them into an accessible, engaging language that builds creativity and engineering thinking in kids from a young age.
Why did we create a separate version for boys and girls?
For a child to really adopt new thinking habits, they need to feel like the content is speaking directly to them.
- Personalized phrasing: Every mission and question is phrased to match the deck’s gender.
- Deep identification: The characters and illustrations are designed to inspire, letting the child see themselves in the world of invention.
- Confidence: When the language feels friendly and accessible, kids feel far more confident putting the "magic words" into practice.
- Empowering girls early: It matters to us that every girl sees a character who can do anything: an inventor, an entrepreneur, a leader. Her own personalized character on the cards becomes a role model for herself.
"This was written just for me!"
The most common reaction from kids when they get the version made for their gender.
What’s inside the cards?
We took the methods used by the world’s greatest inventors and made them simple enough for kids to grasp.
Inventive Thinking
Built on the global TRIZ method. We turned complex engineering principles into simple "magic words" that solve any problem at home or at school.
Financial Wisdom
Every card includes an age-appropriate money challenge: from managing allowance to digital entrepreneurship, freelancing, and AI tools.
English, Naturally
A line-by-line bilingual format. Kids pick up practical, professional English vocabulary while they play.
Every age has its own Bina
The same 40 powerful TRIZ principles, made accessible at completely different depths
🌟 The "Little Geniuses" version, for ages 4-10, is available now
The dedicated versions for ages 11-14 and 15+ shown below will launch in the coming months. Sign up early and get 10% off the moment they launch, and be the first to know.
Skill focus by age group
See how it works
Pick a gender and watch the card adapt itself for your child. Notice how the mission’s phrasing changes!
Choose a principle
Currently showing the boys’ version, addressed to a boy.
The Bina Asks card deck has 85 cards in A6 size: a thank-you card, a how-to-play card, a personalized gift card, and 80 principle cards - 40 cards for building creativity and 40 Money Wisdom cards that teach finance by applying the principles creatively.
What’s hidden behind the QR code?
Every card has a QR code. Scan it with a phone and you reach the page of the principle you scanned, where a special experience is waiting, with everything needed to make the game an experience both together and alone (without a grown-up sitting next to them).
A video for every principle
A short video for each of the 40 principles, with ideas for solving the card’s mission.
Hints and examples
When they get stuck, real-life examples point them in the right direction without handing them the answer.
Extra challenges
For kids who finished the mission and want more, there are extra missions to try alone or together.
Read aloud
A "Read it to me" button reads the hints out loud, so kids who don’t read yet can use them too.
A hunt mission
Bina sends kids to find objects that fit the principle and photograph them. The photos stay on the device and aren’t sent anywhere.
Money wisdom too
Every principle also has a money wisdom page, with its own ideas and examples.
There are surprises in there too, so it’s worth a peek.
Not just creative and financial — 8 types of thinking
All 40 principles in the deck fall into 8 families, each marked with its own color on the back of the card.
Guard & Protect
Like a helmet that protects your head when riding a bike
Think Ahead
Like packing your bag for daycare the night before
Keep Your Balance
Like standing on one leg without falling
Change Shape
Like play-dough that can become any shape you want
Join Together
Like connecting two Lego pieces into one
Break Into Parts
Like taking apart a puzzle into small pieces
Move & Jump
Like a spring that bounces up and down
Strong & Creative
Like building a tall tower out of blocks
The full guide to the colors and what they mean for each principle is on the how-to-play page
Ready to start asking with Bina?
Choose whichever option works for you, and give your kids the tools that will change how they see the world.
Bina Cards
A quality deck printed in A6 size on thick, laminated card stock, in a rigid box. The cards feature Bina, in a boys’ or girls’ version.
- Gender-matched: Boys’ version or girls’ version
- No waiting: No photo to upload
- Price: ₪129
Personalized Cards
A quality deck printed in A6 size on thick, laminated card stock, in a rigid box. The cards feature your child as the character, in a boys’ or girls’ version.
- Personal character: Drawn from the photo you upload
- Gender-matched: To your child
- Price: ₪259
Frequently Asked Questions
Have another question? Email us at binaasks@gmail.com or message us on WhatsApp 050-9909312.